By Kristi Perdue Hinkle | on June 2, 2015 | @viewpointellc
A few weeks ago I wrote that information is an asset – not a new concept, nor one that is unique to me nor Viewpointe. Information is an asset, not something to merely be “managed” and stored away to meet regulatory demands. Information is meant – and needs – to be used. We’ve talked about dark data in previous posts as well. If you have any chance of taking advantage of your dark data you need to: 1. Know where it is; and 2. Understand what data is still relevant. That logic applies to all of your information, regardless of whether it is active data or what is considered older or legacy data. As fast-paced as business is today, data can age quickly. Age, however, does not equal decreased value or uselessness. Being able to extract insight from our data to create new opportunities is a critical art that many organizations need to master.
The problem however, is that there is still a lingering perception that information governance is the “vegetable” on the IT plate and must be force fed to the organization. Some people (like us – or at least me, since I’m vegetarian) really like our vegetables; they’re good for us and enjoyable. But not everyone feels that way. The misperception can inhibit progress on proper information management, compliance and big data initiatives – that is, organizational efforts that require control and governance over your enterprise data and information.
Information governance policies exist to control access and channel information to where it needs to be in order to comply with legal, regulatory and business mandates. The overlooked benefit (when we focus on the “eat your vegetables” argument) is that, in doing so, you also unleash the power of your information.
A recent whitepaper from AIIM, “It’s Not Information Governance, It’s Information Opportunity,” illustrates this with these three pointed statements:
- “It’s not just information governance, it’s information security.”
- “It’s not just information governance, it’s information simplicity.”
- “It’s not just information governance, it’s information value.”
Ms. Perdue Hinkle, ERM, brings over 20 years of corporate and product marketing, product management and development management experience from the content management, compliance and eDiscovery industries. Responsible for the go-to-market strategy for Viewpointe, Ms. Perdue Hinkle defines, executes and manages marketing strategy to build market awareness and brand growth for Viewpointe and the cloud-based information governance platform, OnPointe. Kristi holds a BSBA from the University of Central Florida. Kristi’s interests range from cooking and wine collecting to gardening. She is a self-proclaimed adrenalin junkie and closet rock star when no one is looking.
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