The MER Experience
The 25th Year of Delivering Premier Electronic Records Management Education

MER Closing Day Leaves Much to Think About


By Kristi Perdue Hinkle, on May 27, 2015 | @viewpointellc

I just returned from the annual MER conference held in Chicago, Illinois by Cohasset where Viewpointe was a featured sponsor and presented a popular session on the cloud. Focused on Managing Electronic Records, this conference delivers a solid educational platform filled with industry pundits from the legal, compliance, consulting and the vendor community speaking on everything from case law to the latest technology trends.

I had the pleasure to participate in the closing day of keynotes which were phenomenal. Bob Williams, founder of Cohasset and MER, broke away from the norm this year and did not do the traditional aspirational send-off to his attendees. He certainly stuck to his tried and true mock trial and particular speakers but this year was a mix of controversial topics and strong messages, prompting attendees to think differently.  Kudos!

The morning kicked off with IGI’s Barclay Blair speaking on When Keeping Everything Forever is Possible: Implications on RIM and IG. He kicked off the morning with witty rhetoric and challenged the crowd immediately that he would require them to think differently. He stated there was a need for a new metaphor to address the onslaught of information. He discussed the concept of an information flood or tsunami and was quick to say this was incorrect –“these terms are inaccurate. This is not a temporary state where everything eventually goes back to the way it was. This is a permanent change in the high water mark.” I really loved this analogy which set the tone for the rest of his talk and does change the perspective of current RIM strategies.

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Kristi Perdue Hinkle

Ms. Perdue Hinkle, ERM, brings over 20 years of corporate and product marketing, product management and development management experience from the content management, compliance and eDiscovery industries. Responsible for the go-to-market strategy for Viewpointe, Ms. Perdue Hinkle defines, executes and manages marketing strategy to build market awareness and brand growth for Viewpointe and the cloud-based information governance platform, OnPointe. Kristi holds a BSBA from the University of Central Florida. Kristi’s interests range from cooking and wine collecting to gardening. She is a self-proclaimed adrenalin junkie and closet rock star when no one is looking.

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Bob Williams is the founder and president of Cohasset Associates, Inc. and founder of the National Conference on Managing Electronic Records, (MER).Mr. Williams is renowned for his leadership in addressing the legal, technical, and operational challenges associated with the life-cycle management of records, especially electronic records.  He has edited two definitive legal research studies: Legality of Microfilm and Legality of Optical Storage.  His also has overseen many industry white papers focused on compliance the SEC’s requirements for the storage of computer stored information (CSI).As a renowned speaker, Mr. Williams has given more than 1,000 presentations at briefings, seminars, and conferences throughout the United States as well as in Europe and South America.Mr. Williams’ primary focus now is organizing, running, and co-chairing the MER, Cohasset’s nationally renowned conference on managing electronic records